TRADER PUBLISHING ACQUIRES BOATS.COM
(September 28, 2004)

VIRGINIA BEACH, VA, - Trader Publishing Company announced today that it had acquired the market leading websites boats.com and YachtWorld.com. This acquisition brings under Trader's umbrella the global marine industries' largest group of independently operated databases of boats for sale. Terms of the acquisition were not announced.

"We are very excited about the new opportunity that Trader brings boats.com and YachtWorld.com," said James Nolan, spokesperson for boats.com, Inc. "Their recognition and acquisition of our market leadership position will enable both companies to continue our charter to provide new ways for the professional marine industry to sell more products while providing the personal service that our clients have come to expect from us."

Nick Petsos, General Manager of TraderOnline.com, said "Acquiring these successful on-line products and service businesses gives us a tremendous opportunity to increase the value we provide to the professional marine community. The unique character of YachtWorld.com allows us to invest in expanding and enhancing the services provided to the brokerage community, while the leadership position of boats.com and its relationships with its boat builder and dealer customer base will enable us to deliver more services to the new boat industry."

Petsos added that "In keeping with Trader business practices, there will be no disruption in operations or changes in service to boats.com and YachtWorld.com; the properties will continue to operate with autonomy and serve the needs of their customers who rely on them."

About Trader Company

Trader Company is devoted to electronic and print classified and photo guide advertising publications, publishing over 700 print magazines including Boat Trader, Yacht Trader and Soundings. Trader is headquartered in Norfolk, Virginia and owned equally by Cox Enterprises, Inc., and Landmark Communications, Inc.

Trader Electronic Media is one of five divisions of Trader, operating 35 websites promoting marine, automobiles, homes, apartments, RV's, planes, hotels, employment and parenting.

TraderOnline.com is a network of websites serving buyers and sellers in the new and used vehicle and vessel marketplace including boattraderonline.com. TraderOnline.com is an operating unit of the Trader Electronic Media division of Trader Publishing Company.

About boats.com, Inc.

boats.com, Inc. provides marketing services to OEM's, dealers, brokers and service companies throughout the global recreational marine industry. The company provides an unmatched level of consumer access to information, boat listings, financial and insurance products. With more than 95,000 new and used boat listings from over 5,500 brokers and dealers, boats.com, Inc. is the largest concentration of recreational marine industry marketing in the world.

boats.com represents the manufacturers of over 90% of all new boats in the U.S, along with new and used boat listings from dealers and brokers and an ever growing international presence. boats.com has received the exclusive Internet endorsement of the NMMA and MRAA.

YachtWorld.com, since 1995, has been the premier channel for yacht brokers to list and sell boats over the Internet. YachtWorld features the most comprehensive Multiple Listing Service (MLS) in the marine industry and with listings from more than 105 countries; YachtWorld is an integral part of the global brokerage community.